Homepage

Old Problems

• Site purpose is unclear
• Navigation has too many buttons
• Lots of space goes unused
• Doesn't entice user to look around site more

New Solutions

• Site purpose is clear, with company mission statement on homepage
• Navigation has been consolidated into four simple sections for less clicking
• Banner can easily be changed by client to promote new product
• Image carousel can feature multiple new items
• News section updates customers

Shopping

Old Problems

• Items for sale and items not for sale aren't separated easily
• Too many pages requires lots of clicking, which can become frustrating for the customer

• Item details were shown all on the shopping page, which could make the page too long if there are many products being sold
• Product photo dimensions are inconsistent (upon clicking)

New Solutions

• Condensed shopping to one page with different sections (dresses, skirts, accessories, etc.)
• Designed filigree graphic to help make section headers stand out
• Color-corrected and cropped product images to be consistent
  
  Note: Some landscape-oriented photos could not be rescaled in a desirable fashion into portrait-oriented, nor could they be retaken because the products had already been sold. Because of this, some thumbnails had to remain in landscape-orientation.

New Item Details Page Format

• Products are first shown with one thumbnail image, then taken to a further details page upon clicking
• Item details page includes a section for additional products
  
  Note: Because of time constraints, additional items are randomized rather than chosen with a specific pattern